STARTED WITH BOREDOM
The phone has killed boredom, but boredom breeds creativity.
with bic, what may start as a scribble, can turn into a Mona Lisa, the pyramids, maybe even an architectural renaissance.
DO I HAVE YOUR ATTENTION ?
BBH LABS ARTICLE
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Our attention has been stolen.
The average person taps, swipes, and clicks their phone 2,617 times a day, nearly a million times a year.
The mobile phone is both our connection and disconnection device. We are naked and vulnerable without it near our fingertips.
As a result, the phone has killed boredom. But boredom breeds creativity...
